Brand Strategy & Copywriting for
Audacious Oddballs &
Wonderful Weirdos
You’re different.
Why are you trying to build a business like you aren’t?
Yes, I know. “We’re all different.” But you feel a little extra weird. A bit too everything. Awkward, odd, bold, loud—much. Nothing seems to quite fit.
Done feeling like your brand is playing dress-up trying to fit in because it’s what we do? I’m here to help.
One awkward audacious oddball to another.
Suppose you're at a loss for where to start or go next.
You either feel stuck—spinning your wheels or struggling—balancing plates. You often forget the whole reason you started. Worst of all, you want to turn back. You need help.
Stop spending money patch-working your way through pretty graphics and social media posts. Stop trying to do all the things they say we're "supposed to."
This is a blue-pill red-pill situation. Take my hand, Alice*.
*It is not a requirement that your name be Alice, or be changed to Alice, to work with me. Nor are you required to consume pills—of any colour—during our time together. However, you may want to enjoy odd references and sillies, or things could become annoying real-fast.
Ways I can help you
BRAND STRATEGY
Brand strategy means: "Why are you trading in the (theoretical) stability of a day job to work for yourself?" What is making you rebellious enough to give up that comfort and forge your own path? How are you audacious enough to get others to give you their time, attention, and hard-earned cash?
Read that again. Rebellious enough to say, FU traditional path. Audacious enough to say, I have and create valuable things.
If you know you feel these things deeply, but can't quite put your finger on them. That's where I come in.
COPYWRITING & MESSAGING
Your strategy is in place, it feels amazing, you’re excited. This is it!
You sit down to write and your hard-won strategy falls out of your brain. Suddenly, your mind defaults to what I like to call 'business mode'. Dun, dun, dunn! Mundane marketing speak takes over. All your insights, attributes, and WHY wash away in a sea of authentic holistic hustle boss babe pivot-ry.
You don't believe half these words, so why is this happening? They’re everywhere. They’re familiar. They’ve set up shop in every small business owner's brain. Helping you skip the jargon is my mission.
CONSULTING
You're ready when you're ready. No one can tell you when that is.
It's not a number in your bank account. It's not 3, 6, or 9 months' expenses saved from your day job. It's not reached 30, 50K, or 100K in gross income from your new business. Or which day during the workweek you start to reenact Office Space in your head. You will know it’s time when you feel it in your bones.
A consult is an economical way to check the pulse of "Where do my dreams meet my circumstances?" An outside perspective on, “I’m ready, now what?!”
Done being anyone other than your
marvellous misfit self?
Yeah, me too.
Right, cool. But how is this all going to go down?
I hear you, I get the jitters when I don’t know what’s going on, too.
Here’s a glimpse at the stages of working through your brand strategy with Chewmarks. (Copywriting & other services are a super similar flow.)
Dig up
Discovery Workshop to uncover & articulate the intangible
Chew up
Organize, prioritize, & digest findings
Set up
Devise a plan for next steps
Follow up
Accountability to keep you on track & in motion
Do I freak you out?
That’s cool. Or it’s not…which I guess is the point. But I realized a thing. There are plenty of brand strategists and copywriters for corporate professionals.
You know…people who: blow-dry their hair before they leave for events, don’t miss their mouth when they sip coffee, and skip the alliteration, literary and sci-fi references.
I am not those people, and you, my delightful doppelgänger, aren’t either. Are you?
Yeah, my shirt is more coffee than cotton. Let’s book the fit call while I…
“I don’t wanna chase you down,
I know you see it…”
You’re on the edge of your seat, you can see how this might just change everything. But you need some more information.
You need to know if I’m the one to help cut you free.
Totally true (& often awkward) things people have said
Colleague: Looks great, very different. I read all the way down. That’s something I usually don’t do.
Rachel: Aww thank you! Compliments to the chef @Brandy Wright
Tales post launch of Rachel’s new site & copywriting.
— Rachel Zampino
Dear Brandy,
You’re really good at this.
As soon as I read your swipe copy in Blue, I knew it was perfect. Then I read your support text and can’t stop thinking “More people really need to know about Brandy and work with her.”
Thank you for all that you’ve done here, in person, and just being a cool human along the journey. And thank you for the permission I don’t need but really needed to hear.
— Lauren Aiello
No! That’s me! … If the right person reads that and they’re like “Yes” then I know they’re my client.
— Laura Hanek, Swoop Media
You will find strategic, splendid, and silly things on my Instagram (sporadically).
